Schoolchildren are the future and the bear is an excellent tool for environmental education. Children’s stories and teddy bears have been companions in the early years of many girls and boys, and bears are good ambassadors to transmit knowledge about biodiversity and conservation challenges to schoolchildren.

Since its inception, the FOP has launched an Educational Program that has reached several generations of schoolchildren in the Cantabrian Mountain Range, with storytellers and children’s workshops, and educational routes to learn about the Bear Country. Currently, the programme contains practical tools, didactic materials and activities aimed at both teachers and schoolchildren.

To update and share the teaching content, the FOP works in a network with universities, environmental education departments of the administrations and other organizations that also have environmental education programmes supported by the image of the bear.