The informative campaigns among the local population are fundamental to favour the social acceptance of the bear. The FOP develops information and awareness activities aimed at social, economic, and institutional actors linked to the bear and, especially, to the groups most affected by its presence. Improving knowledge and appreciation of the bear favours the participation of stakeholders in the conservation processes of the species.
For the FOP, the creation of participatory structures and environmental governance is essential to foster dialogue and consensus, and facilitate interactions between social actors and administrations in the processes of biodiversity conservation. All this helps to prevent conflicts, to find solutions and alternatives to the problems, and provides greater legitimacy to the measures and actions regarding the conservation of the brown bear.